Mash SF front with wrap around band.
Mash SF front and back
Mash SF inside,
Unfortunately I don't own the Mash SF DVD (although I do own a copy of the DVD) but as you can see this DVD is packaged with a small book. I would say that overall it is a more professional looking set of packaging but I think this is mainly down to the fact thatyou are paying a bit more and it includes a book. This means that it needs to be harder wearing as the consumer will want the book to last and they want it to be more aesthetically pleasing. People are more likely to buy a book because it looks nice rather that a nice looking DVD case. This is down to the fact that the way a book is presented plays a bigger factor than a DVD, due to the main attraction with a DVD is its content, not necessarily its packaging. Back to the packaging itself I really like the simplicity of the design. It just features the Mash logo on what looks like a well bound book. The silver on black is understated and adds to the clean/simple design. I'm guessing they needed to put the band of card around the book so that people who don't know what Mash is can get an idea just by looking at the cover. I think this would be something the consumer would disregard once they have purchased the DVD, I know I would because I would prefer the cleaner looking front cover. I do not think I could produce anything near this standard in the short space of time I have left in the project. I wish I had factored the designing and production of the DVD packaging into my schedule. I think realistically I can produce something that is closer to the look and feel of the Fast Friday. I like the fold out design so you have the 3 panels with the DVD placed in the middle one. Like I said before the Fast Friday DVD had the DIY feel to it and I think it's this style that I am going to go for when I produce my cover/packaging.
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